The data shows the share of small and medium-sized business who used selected print media for advertising and promotion in the third quarter of 2016. The survey shows that 41% of SMBs used direct mail for advertising and promotion in 2016.
Direct mail | 41 |
Print YP | 29.4 |
Newspapers | 26.7 |
Magazines | 18.1 |
Spec print directories | 14.9 |