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B2B print marketing and advertising spending share in the United States 2016, by type

Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type

The data displays information on the estimated share of B2B print marketing and advertising spending in the U.S. in 2016, by type. According to the source, direct mail was estimated to account for 26% of print B2B marketing expenditures in the measured period.

Custom print	28
Direct mail	26
Magazines	17
Directories	11
Newspapers	10
Newsletters	5

B2B print marketing and advertising spending share in the United States 2016, by type

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