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Out-of-home ad reach in the United States 2016, by type

Out-of-home advertising reach in the United States as of March 2016, by type

The chart shows data on out-of-home advertising reach in the U.S. as of March 2016, by type. During a survey, 39% of respondents stated that they had last noticed an ad in a public bus in the week leading up to the survey.

Billboard	80	62
Printed signs in various venues	63	40
Digital billboard	59	37
Public bus	56	39
Poster	53	32
Street level	47	30
Video screen in various venues	45	25
Shopping mall	44	17
Taxi cab or other vehicle	39	21
Bus shelter	37	22
Movie theater	33	11
Commuter rail or subway	17	9
Airport	10	4

Out-of-home ad reach in the United States 2016, by type

StatInvestor