The data describes the share of consumers in the U.S. who found cinema advertising to be helpful as of May 2017. During the survey period, 14% of respondents had expressed that they found cinema advertising to be very helpful, while 20% had reported that it was not helpful at all.
Very helpful | 14 |
Kind of helpful | 27 |
Not too helpful | 22 |
Not helpful at all | 20 |
I don’t know | 4 |
I do not use | 14 |