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U.S. consumers who find cinema advertising helpful 2017

Share of consumers who found cinema advertising to be helpful in the United States as of May 2017

The data describes the share of consumers in the U.S. who found cinema advertising to be helpful as of May 2017. During the survey period, 14% of respondents had expressed that they found cinema advertising to be very helpful, while 20% had reported that it was not helpful at all.

Very helpful 14
Kind of helpful 27
Not too helpful 22
Not helpful at all 20
I don’t know 4
I do not use 14