Digital ad spend in the United States 2016, by format

Digital advertising spending in the United States in 2016, by format (Figures expressed in billions of U.S. dollars, unless otherwise specified)

The data displays a forecast of digital advertising spending in the U.S. in 2016, by format. The source projected that e-mail advertising would generate 0.29 billion USD spending.

Display 32.17
Search 29.24
Classifieds and directories 3.07
Lead generation 2.06
E-mail 0.29
Mobile messaging 0.27