The data shows the growth of digital advertising spending in the U.S. in 2017 and 2018, broken down by format. Mobile advertising revenue is expected to grow by 29.5% in 2018 compared to 2017.
Social | 38.8 | 30 |
Mobile | 39.7 | 29.5 |
Video | 27.7 | 23.2 |
Total digital | 18.1 | 14.3 |
Search | 17.1 | 12.6 |
Desktop | -1.8 | -5.8 |