Media & Entertainment » Advertising & Marketing » Advertising industry in the U.S. | Distribution of U.S. digital ad spend by industry 2018

Distribution of U.S. digital ad spend 2018, by industry

Distribution of digital advertising spending in the United States as of June 2018, by industry

The data describes a projection of the distribution of digital advertising spending in the U.S. as of June 2018, by industry. The source stated that 21.9% of digital advertising spending is in retail.

Retail	21.9
Automotive	12.6
Financial services	12.2
Telecom	10.7
CPG & consumer products	8.8
Travel	8
Computing products & consumer electronics	7.8
Media	6.1
Entertainment	5.1
Healthcare & pharma	2.6
Other	4.3

Distribution of U.S. digital ad spend 2018, by industry

StatInvestor