The data describes data on ad blocking user penetration rate in the U.S. from 2014 to 2016 as well as a forecast for 2017 and 2018, by device. It was found that 17.7% laptop/desktop users and 5.9 smartphone users blocked ads ont heir devices in the United States in 2016.
2014 | 11.9 | 2.3 |
2015 | 15.2 | 4 |
2016 | 17.7 | 5.9 |
2017 | 20.1 | 7.9 |
2018 | 21.9 | 9.6 |