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Consumer sensitivity to ad clutter 2016, by device

Share of connected consumers who feel that there are too many ads on their device as of April 2016

The data describes the share of connected consumers in the U.S. who feel that there are too many ads on their device as of April 2016. During the survey period, 48% of respondents aged between 18 and 34 years stated they came across too many ads on their smartphone.

Desktop	33	32
Smartphone	48	43
Tablet	36	25

Consumer sensitivity to ad clutter 2016, by device

StatInvestor