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Consumer reasons for acting on mobile ads in the United States Q2 2016, by generation

Reasons for taking action on a mobile ad by consumers in the United States in 2nd quarter 2016, by generation

The data displays information on the reasons for taking action on a mobile ad according to consumers in the U.S. in the second quarter of 2016, by generation. It was found, that 19% of responding Millennials would take an action on a mobile add should it contain a coupon or a promotion.

An ad that has a coupon/promotion	13	19	17	14	7
An ad that is within walking distance to me	1	2	1	1	0
An ad that is within driving distance to me	4	3	2	3	1
An ad with a familiar brand	14	8	7	4	3
An ad that is targeted to what I was searching for	16	8	9	11	10
An ad that includes a phone number	2	3	2	1	2
An ad that I have previously seen on TV	4	4	3	2	1
Nothing would motivate me to take action	45	52	60	65	76

Consumer reasons for acting on mobile ads in the United States Q2 2016, by generation

StatInvestor