The data displays the return on advertising spending (ROAS) per dollar invested in the U.S. in 2018, by medium. For each dollar invested in OOH advertising, U.S. advertisers gained 5.97 USD.
TV | 6.5 |
OOH | 5.97 |
Radio | 4.95 |
4.12 | |
Digital display | 4.83 |
Digital search | 11.05 |