Ad spend ROI in the United States 2018, by medium

Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in USD)

The data displays the return on advertising spending (ROAS) per dollar invested in the U.S. in 2018, by medium. For each dollar invested in OOH advertising, U.S. advertisers gained 5.97 USD.

TV 6.5
OOH 5.97
Radio 4.95
Print 4.12
Digital display 4.83
Digital search 11.05