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Effectiveness of digital marketing activities among SMEs in the United States 2016

How effective do you think the following digital marketing activities are?

The data displays the effectiveness of selected digital marketing activities according to small to medium sized enterprise (SME) owners in the U.S. as of November 2016. During a survey, 89% of responding SME owners said that they considered search engine optimization (SEO) to be either a rather effective or very effective advertising measure.

Own website 92
Search engine optimization 89
Search engine advertising 69
Newsletter 68
Display advertising (banners, in-stream, in-page etc.) 56
Retargeting 49
Sponsoring 48
Own app 45

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