The data shows levels of consumer trust in different types of advertising in North America in 2011, 2013, and 2015. Personal recommendation was the most trusted form of advertising in 2015, with 82% of respondents stating that they somewhat or completely trusted recommendations they got from people they knew. The same study found that people from North America found humorous ads most appealing, followed by value-oriented ads and real-life situations. North American ad market is projected to exceed 254 billion USD in 2017.
