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Advertising response in North America in Q1 2013, by medium

To what extent do you take action on the following forms of advertising?

The data shows data on advertising response in North America in the first quarter of 2013, broken down by medium. During a survey, 51% of respondents stated they always or sometimes took action on radio ads.

Recommendations from people I know	79
E-mails I signed up for	68
Ads on TV	65
Consumer opinions posted online	60
Ads in newspapers	60
Editorial content such as newspaper articles	56
Branded websites	56
Ads in magazines	56
Ads in radio	51
TV program product placements	49
Brand sponsorship	49
Ads served in search engine results	46
Billboards and other outdoor advertising	45
Ads before movies	41
Ads on social networks	40
Online video ads	39
Online banner ads	35
Display ads on mobile devices	32
Text ads on mobile phones	29

Advertising response in North America in Q1 2013, by medium

StatInvestor