Media & Entertainment » Advertising & Marketing » Advertising industry in the U.S. | Most resonant ad messages in North America 2015

Most resonant ad messages in North America 2015

Most resonant advertising message types in North America in 1st quarter 2015

The data displays most resonant advertising message types in North America in the first quarter of 2015. It was found that humorous ads were most likely to resonate with consumers from this region, with 50% of respondents stating they found such ads appealing.

Humorous 50
Value-oriented 38
Real-life situations 35
Family-oriented 33
Pets/animals-centered 27
Health-themed 24
High energy/action 17
Sentimental 15
Aspirational 13
Kids-centered 13
Sports-themed 12
Sexual 11
Competetive 10
Celebrity endorsements 8
Car-themed 6
Athlete endorsements 5

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