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Types of ads influencing buying decisions in the United States 2015

Leading types of advertising influencing consumer purchasing decisions in the United States as of November 2015

The data describes information on the types of ads influencing buying decisions in the U.S. as of November 2015. During the survey period, 36% of respondents stated that ads delivered through social media platforms influenced their buying decisions.

Recommendations from a friend/family/known acquaintance	78
Television ads	63
Online review or recommendation from someone within your social media circle	57
Online review by someone you do not know in real life	52
Ads delivered through social media platforms	36
Video game advertising (all forms of games)	32
An endorsement from a celebrity	30
An endorsement from an online personality	30
SMS/Text Message ad	29

Types of ads influencing buying decisions in the United States 2015

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