Media & Entertainment » Advertising & Marketing » Advertising industry in the U.S. | Most disliked types of ads in France, Germany, UK & U.S. 2016

Most disliked types of ads in France, Germany, the UK and the U.S. 2016

Share of respondents who disliked the following types of advertisements in France, Germany, United Kingdom and the United States in 2016

The data displays the results of a survey on the most disliked types of advertisements in France, Germany, the UK and the U.S. in 2016. The survey found that 70% of respondents stated to dislike ads on mobile phones.

Online pop-ups 73
Ads on my mobile phone 70
Online video advertising before content loads (like on YouTube) 57
Online banner ads 43
Ads on Facebook 40
TV ads 36
Text-only search ads (Google, Bing, etc.) 25
Billboard ads 21
Magazine/print ads 18

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