Toyota's advertising spending in the United States 2007-2017

The data describes data on Toyota Motor Corporation's advertising spending in the U.S. from 2007 to 2017. In 2017, the car manufacturer headquartered in Toyota City, Japan spent 1.78 billion USD on advertising in U.S. media. That year, Toyota had the third biggest U.S. ad spend among car manufacturers, behind General Motors and Ford Motor. On the global scale, in 2015 Toyota was fifth. The car manufacturer with the biggest ad spend worldwide was Volkswagen.