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Breakdown of U.S. car dealers' advertising spending 2002-2017, by medium

Breakdown of U.S. car dealers' advertising spending from 2002 to 2017, by medium

The data shows a breakdown of U.S. car dealers' advertising spending in 2002 and from 2011 to 2017, broken down by medium. In 2017, U.S. car dealers spent 10% of their total ad spend on radio advertising.

2002	8.5	7.4	15.7	46.7	16.7	5
2011	9.3	9.9	15.9	20	20.1	24.8
2012	9.6	10.8	15.9	16.9	20.2	26.5
2013	5.3	11	14.5	15.5	20.8	33
2014	9.2	10.7	15.8	14.9	23.1	26.3
2015	8.7	9.8	16.1	13.9	23.7	27.8
2016	8.3	10.3	15.4	8.2	24.2	33.6
2017	6.1	7.2	10	6.3	15	55.4

Breakdown of U.S. car dealers' advertising spending 2002-2017, by medium

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