Car dealers ad spend in the United States 2016, by medium

The data shows a forecast on the franchised automotive dealers and dealer associations advertising spending in the U.S. in 2016, by medium. The sector was projected to spend 213.17 million USD on outdoor advertising in the United States The sector's total ad expenditure amounted to 20.76 billion dollars. As of January 2017, there were 18.25 thousand light vehicle dealership outlets in the U.S. An average dealership sold 966 new light vehicles in 2015.