Media & Entertainment » Advertising & Marketing » Automotive Advertising | U.S. car dealers' average ad spend by medium 2017

U.S. car dealers' average ad spend 2017, by medium

U.S. car dealers' average advertising spending in 2017, by medium (Figures expressed in thousands of U.S. dollars, unless otherwise specified)

The data shows average advertising spending of U.S. car dealers in 2017, broken down by medium. An average dealership spent 57.94 thousand USD on radio advertising in 2017.

Internet 321
TV 86.91
Radio 57.94
Direct mail 41.72
Newspaper 36.62
Other 35.17