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Direct response (DR) radio spending in the United States 2017, by category

Direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by category (Figures expressed in thousands of U.S. dollars, unless otherwise specified)

The data displays the direct response (DR) radio advertising spending in the U.S. in the fourth quarter of 2017, by category. Direct response radio ad spend on the food and beverage category amounted to slightly over 139 thousand USD during the quarter.

Drug and toiletry	4214.6
Household, furniture and appliances	3017.2
Computers, software and home office	1687.7
General	1708.3
Food and beverage	139.2
Automotive and travel	1.3
Business	577.8
Apparel	127.1
Audio supplies and equipment	91.9
Publishers and book clubs	25.1
Multiple category ad	125.1
Lawn, garden, seeds and bulbs	0.2
Crafts, hobbies, sporting goods and toys	1.7
Video supplies and equipment	0
Collectibles and art	0.2
Home and building	56.9
Correspondence schools	0

Direct response (DR) radio spending in the United States 2017, by category

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