Media & Entertainment » Advertising & Marketing » Automotive Advertising | Leading outdoor advertising categories in the U.S. H1 2018

Leading outdoor advertising categories in the United States H1 2018

Leading outdoor advertising categories in the United States in 1st half of 2018, by ad spending (Figures expressed in millions of U.S. dollars, unless otherwise specified)

The data displays ad spending of leading ten outdoor advertising categories in the U.S. in the first half of 2018. Retail ranked second, with OOH advertising spending of 425.26 million USD in the measured period.

Miscellaneous services and amusements 975.6
Retail 425.26
Media and advertising 346.05
Restaurants 321.03
Public transport, hostels and resorts 300.19
Financial 254.32
Government, politics and organisations 245.99
Insurance and real estate 220.97
Automotive dealers & services 170.94
Schools, camps & seminars 162.6

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