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Breakdown of U.S. online advertising revenue from 2010-2016, by industry

Breakdown of U.S. online advertising revenue from 2010 to 2016, by industry

The data illustrates a breakdown of U.S. online advertising revenue from 2010 to 2016, broken down by industry. In 2016, advertising for financial services companies constituted 13% of all online advertising revenue.

Retail 21 22 20 21 21 21 21
Financial services 12 13 13 13 13 13 13
Auto 11 11 12 12 12 12 12
Telecom 13 12 11 9 9 9 9
Leisure travel 7 8 9 8 9 9 8
Consumer Electronics & Computers 8 8 8 6 7 8 7
Consumer packaged goods 7 6 7 7 6 6 6
Pharma & healthcare 5 5 6 5 5 5 5
Media 4 5 5 5 5 5 5
Entertainment 4 4 4 4 4 4 4

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