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U.S. Google AdWords CTR 2018, by industry

Average clickthrough rate (CTR) in Google AdWords in selected industries in the United States between August 2017 and January 2018, by industry

The chart shows the average clickthrough rate (CTR) in Google AdWords in selected industries in the U.S. between August 2017 and January 2018, by industry. For real estate search ads, the click-through rate amounted to 3.71% in the measured period.

Advocacy	4.41	0.59
Automobile	4	0.6
B2B	2.41	0.46
Consumer services	2.41	0.51
Dating and personals	6.05	0.72
E-commerce	2.69	0.51
Education	3.78	0.53
Employment services	2.42	0.59
Finance and insurance	2.91	0.52
Health and medical	3.27	0.59
Home goods	2.44	0.49
Industrial services	2.61	0.5
Legal	2.93	0.59
Real estate	3.71	1.08
Technology	2.09	0.39
Travel and hospitality	4.68	0.47

U.S. Google AdWords CTR 2018, by industry

StatInvestor