Media & Entertainment » Advertising & Marketing » Automotive Advertising | U.S. native ad spend share by category 2016

Native ad spend share in the United States 2014-2016, by vertical

Distribution of native advertising spending in the United States from 2014 to 2016, by industry

The data displays the distribution of native advertising spending in the U.S. from 2014 to 2016, by industry. It was found that the travel vertical's native ad spend accounted for 10% of total native advertising expenditures studied by the source in 2016.

2014	15	12	7	11	11	3	2	6	5	6	22
2015	16	8	4	10	13	5	4	7	14	7	12
2016	9	5	3	9	10	7	4	10	14	9	20

Native ad spend share in the United States 2014-2016, by vertical

StatInvestor