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Facebook ad adoption by U.S. businesses 2016, by industry

Facebook ad adoption by U.S. businesses in 2016, by advertiser type

The data displays Facebook advertising adoption among U.S. businesses in 2016, by advertiser type. It was found that 82% of U.S. automobile dealers advertised on Facebook.

Auto dealers	82
Out-of-home advertisers	82
Cinema advertisers	79
Cable advertisers	78
TV advertisers	77
Radio advertisers	77
Direct mail advertisers	75
Restaurants	75
Franchisees	74
Non-profits	69
Newspaper advertisers	69
Retail stores	68
Ad agencies	66
Yellow Page advertisers	65
Real estate agents/brokers	64
Average for all local advertisers	62
Health care businesses	61
Tiny businesses (<10 employees)	57

Facebook ad adoption by U.S. businesses 2016, by industry

StatInvestor