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B2B marketing priorities in the United States 2016

Leading marketing priorities according to B2B marketers in the United States as of 1st quarter 2016

The data describes the leading marketing priorities according to B2B marketers in the U.S. as of the first quarter of 2016. According to the survey findings, 67% of responding B2B professionals indicated lead generation as their top marketing priority.

Lead generation	67
Revenue/ROI	48
Brand awareness	47

B2B marketing priorities in the United States 2016

StatInvestor