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Share of B2B revenues devoted to marketing in the United States in 2017

Share of revenues allocated to marketing according to B2B companies in the United States in 2017

The data describes information on the share of revenues allocated to marketing according to B2B companies in the U.S. in 2017. It was found that 11% of responding B2B marketers said that around 15% of their companies' revenues was reinvested into marketing efforts.

Greater than 15% 9
15% 11
10% 14
5% 34
1% 18
Less than 1% 14