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Share of digital in B2B marketing spending in the United States 2016

Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016

The data displays the share of B2B marketing budgets devoted to online marketing in the U.S. as of December 2016. During the survey, 25% of responding B2B marketers stated they had spent between 61 and 80% of their total marketing budget on digital marketing.

Less than 10%	11
10% to 25%	14
26% to 40%	12
41% to 60%	17
61% to 80%	25
81% to 100%	13
Not Sure	8

Share of digital in B2B marketing spending in the United States 2016

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