The data displays the most commonly produced content marketing types worldwide as of September 2016. According to the source, 54% of B2B marketers used presentations for marketing purposes as of September 2016.
Blog | 80 | 80 |
Video | 62 | 62 |
Whitepaper | 16 | 57 |
Presentation | 26 | 54 |
Webinar | 13 | 47 |
Ebook | 21 | 43 |
Interactive tools/templates | 22 | 24 |
Spreadsheet | 7 | 15 |