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Social media platforms used by marketers worldwide 2018, by target group

Leading social media platforms used by B2B and B2C marketers worldwide as of January 2018

The data describes data on social media platforms used by business-to-business and business-to-customer marketers worldwide as of January 2018. During the survey, 24% of responding B2B and 31% of B2C responding social media marketers stated they used Pinterest to market their businesses.

Facebook	91	97
LinkedIn	79	47
Twitter	70	62
YouTube	52	51
Instagram	57	72
Pinterest	24	31
Snapchat	7	9

Social media platforms used by marketers worldwide 2018, by target group

StatInvestor