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Social media platforms used by marketers worldwide 2018, by target group

Leading social media platforms used by B2B and B2C marketers worldwide as of January 2018

The data describes data on social media platforms used by business-to-business and business-to-customer marketers worldwide as of January 2018. During the survey, 24% of responding B2B and 31% of B2C responding social media marketers stated they used Pinterest to market their businesses.

Facebook 91 97
LinkedIn 79 47
Twitter 70 62
YouTube 52 51
Instagram 57 72
Pinterest 24 31
Snapchat 7 9