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B2B marketing technology tactics adoption level in the United States in 2016

Level of adoption of selected marketing technology and automation tactics among B2B marketers in the United States as of December 2016

The data shows the level of adoption of selected marketing technology tactics among B2B marketers in the U.S. as of December 2016. During the survey, 85% of respondents said they were using an e-mail nurturing program, while 20% said the same about predictive lead scoring.

E-mail nurture program 85 14 1
Lead scoring 72 21 7
Predictive lead scoring 20 67 13
Website personalization 29 67 4

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