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Leading marketing automation objectives according to B2B marketers worldwide 2017

Reasons for using marketing automation according to B2B marketing professionals in North America and Europe as of May 2017

The data displays the leading reasons for using marketing automation according to B2B marketing professionals in North America and Europe as of May 2017. The source found that 29% of surveyed marketers said that generating higher quality leads was the main reason why they used marketing automation.

Generate higher quality leads 29 26 11
Increase revenue 31 6 12
Align sales and marketing for mutual success 8 20 16
Generate more leads 11 17 13
Automate customer onboarding and retention programs 11 11 14
Measure marketing's impact on company bottom line 5 6 20
Understand the digital behaviors of our buyers and customers 5 14 11

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