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U.S. most effective B2B lead generation tactics 2017

Most effective business-to-business lead generation tactics according to B2B marketers in the United States as of July 2017

The data displays the most effective business-to-business lead generation tactics in the U.S. as of July 2016. According to the survey findings, 40% of responding B2B marketing professionals believed live events to be very effective in lead generation.

E-mail	53
Search (optimization and marekting)	44
Content marketing	44
Live events	40
Social	20
PPC/display	16
Print	12
Retargeting	10
Other	16

U.S. most effective B2B lead generation tactics 2017

StatInvestor