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B2B marketing: leading customer marketing metrics in the United States 2016

Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016

The data displays the leading customer marketing metrics according to B2B marketers in the U.S. as of the first quarter of 2016. During the survey, 44% of responding B2B professionals said that content conversions was the most important metric to measure their end-to-end customer experience marketing success.

Content conversions (e.g. conversions between sales sategs, content scoring) 44
External reach metrics (e.g. engagement, traffic by channel) 35
Internal reach metrics (e.g. number of internal views, shares and downloads of content) 9
Production and efficiency insights 6
Other 6

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