Media & Entertainment » Advertising & Marketing » B2B marketing | B2B customer focused marketing influence on leads 2016

U.S. B2B marketer view on customer focused marketing influence on lead quality 2016

Share of B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality in the United States as of 1st quarter 2016

The data describes the share of U.S. B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality. During the survey conducted in the first quarter 2016, 45% of responding B2B professionals said they indeed believed that implementing this tactic improved the quality of their leads.

Strongly agree	9
Agree	47
Disagree	8
Not applicable	35

U.S. B2B marketer view on customer focused marketing influence on lead quality 2016

StatInvestor