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B2B marketing technology tactics effectiveness perception in the United States in 2016

Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016

The data shows the perception of effectiveness of selected marketing technology tactics used among B2B marketers in the U.S. as of December 2016. During the survey, 50% of respondents said the e-mail nurturing program was effective, while 54% said the same about predictive lead scoring.

E-mail nurture program 50 20 30
Lead scoring 47 29 24
Predictive lead scoring 54 21 25
Website personalization 49 11 40

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