The data displays leading marketing channels influencing revenue growth according to B2B and B2C marketing professionals in the U.S. in 2015. The source found that email marketing was perceived to influence revenue growth by 31% of B2B respondents and 19% of B2C respondents.
31 | 19 | |
SEO | 16 | 19 |
Paid search | 12 | 24 |
Social media | 4 | 6 |
Display | 4 | 6 |
Not sure | 32 | 25 |