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Most important attributes of effective B2B content marketing 2015

Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015

The data displays leading attributes of effective content marketing according to B2B professionals in 2015. The source found that 90% of respondents believed that content needed to be audience-relevant in order to be effective.

Audience relevance	90
Engaging and compelling storytelling	81
Effectively delivers message	71
Triggers a response/reaction	66
Re-usability	56
Originality	46
Written for SEO	44
Well-edited copy	42
Custom content	32
Low cost	17
Easy to produce	15

Most important attributes of effective B2B content marketing 2015

StatInvestor