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Most important attributes of effective B2B content marketing 2015

Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015

The data displays leading attributes of effective content marketing according to B2B professionals in 2015. The source found that 90% of respondents believed that content needed to be audience-relevant in order to be effective.

Audience relevance 90
Engaging and compelling storytelling 81
Effectively delivers message 71
Triggers a response/reaction 66
Re-usability 56
Originality 46
Written for SEO 44
Well-edited copy 42
Custom content 32
Low cost 17
Easy to produce 15