Media & Entertainment » Advertising & Marketing » B2B marketing | B2B e-mail marketing tactics 2015

B2B e-mail lead generation: most effective tactics worldwide 2015

Most effective business-to-business e-mail lead generation tactics worldwide as of June 2015

The data displays the most effective business-to-business e-mail lead generation tactics worldwide as of June 2015. According to the survey findings, 49% of responding B2B marketing professionals believed that offering downloadable content in their promo e-mails was an effective marketing tactic.

Compelling content for each stage in the buying process	56
Offering downloadable content	49
Segment e-mail campaigns based on behavior	45
Automatically send e-mail based on triggers	33
Dynamically personalize e-mail content	32
Segment e-mail campaigns based on demographics	30
Allow subscribers to specify e-mail preferences	19
Include surveys, trivia or games	12
Use animated images or video in design	11
Use loyalty/reward prgrams	10
Don't use e-mail marketing	6
Other	2

B2B e-mail lead generation: most effective tactics worldwide 2015

StatInvestor