Media & Entertainment » Advertising & Marketing » B2B marketing | B2B tradeshow marketing tactics 2015

B2B tradeshow lead generation: most effective tactics worldwide 2015

Most effective business-to-business tradeshow lead generation tactics worldwide as of June 2015

The data displays the most effective business-to-business tradeshow lead generation tactics worldwide as of June 2015. According to the survey findings, 38% of responding B2B marketing professionals believed that networking during tradeshows was an effective marketing tactic.

Speaking engagements 46
Networking 38
Booth demo 31
Pre-/post-show marketing 30
Engaging booth display and design 29
Staffing trade show booth appropriately 28
Sponsoring tradeshow or related events 18
Utilizing social media 17
Have a presenter at the booth 14
Giving away a great promotional item 13
Games, contests pr sweepstakes at booth 12
Advertising in tradeshow materials 9
Don't use tradeshows 18
Other 3

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