The data displays the use of content marketing among B2B marketers in North America from 2012 to 2017. In 2017, 91% of the respondents said that they used content marketing, whereas 9% stated they did not.
B2B content marketing – additional information
While most B2B spending power is focused on the face-to-face interaction with customers through trade shows and conferences, digital and content marketing follow closely, with marketers planning to devote ten and 9% of their B2B marketing budgets to those channels respectively.
