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Organizational goals for B2B content marketing in North America 2016

What are the goals for content marketing in your company?

The data describes organizational goals set for B2B content marketing in North America as of August 2016. During the survey, 80% of respondents stated that lead generation was a goal of their organization in terms of content marketing.

Lead generation	80
Brand awareness	79
Engagement	71
Lead nurturing	66
Sales	62
Customer retention/loyalty	56
Building an audience via subscription growth	52
Customer evangelism/Creating brand advocates	42
Upsell/Cross-sell	38
Savings	16
Other	2

Organizational goals for B2B content marketing in North America 2016

StatInvestor