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Departments in charge of B2B content marketing in North America 2017

Organizational structures responsible for B2B content marketing in North America as of July 2017

The data displays the organizational structures responsible for B2B content marketing in North America as of July 2017. During the survey, 26% of respondents said their B2B content marketing was handled by a centralized content marketing group that works with multiple brands/product lines throughout the organization.

Centralized content marketing group that works with multiple brands/product lines throughout the organization	26
Each brand/product/department has its own content marketing team	4
Both: a centralized group ad well as individual teams throughout the organization	13
Small (or one-person) marketing/content marketing team serve the entire organization	53
Other	4

Departments in charge of B2B content marketing in North America 2017

StatInvestor