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Paid advertising usage among B2B content marketers in North America 2016

Which paid methods of content promotion does your organization use in its content marketing efforts?

The data displays usage of paid advertising for B2B content marketing in North America as of August 2016. During the survey, 58% of respondents said they had used print or offline promotion for B2B content marketing.

Social promotion	84
Search Engine Marketing (SEM)	67
Print or other offline promotion	58
Traditional online banner ads	55
Native advertising	41
Content discovery tools	18
Don't use	8

Paid advertising usage among B2B content marketers in North America 2016

StatInvestor